Our Work


A feminist platform powered by a collective of professional women in media, marketing and more.


Content through the female gaze—and a gender-parity pledge for our content, its creators and our partners.

Why women? Because Tren’ness, a community organizer from Harlem. Because Tess, a first-generation South Korean with undocumented parents. Because Armita, an Iranian-American afraid to leave the U.S. to visit her family. Because Aly, who marched on Washington two weeks before giving birth to a baby girl. Because Trinity, age 9. 


The Why Women Project is a women's empowerment community inspired by real women and everyday activists. Inside the collective, we’re professional writers, editors, photographers, producers and filmmakers who work in industries like media, film and marketing (and give a $*&! about human rights), and we're telling stories of women who are mobilizing on a massive scale, at an individual level. 

Cristina Cala: Founder, Creative Director (Time Inc., Condé Nast, The Daily Beast, WebMD, Ladders)

Whitney Tressel: Director of Photography, Producer (National Geographic, Wall Street Journal, Google, Rolling Stone)

Sharon Wong: Art Director (Slate, TIME, Vox Media)

Elosi Ikharo: Consultant, Marketing Strategy (Mic, Time Inc., ESSENCE)

Rashida Allen: Production Director (Rokkan, Condé Nast, Verizon, Fitbit, Intermix Online)

Alanna Bass: Creative Strategist (CNN, Turner and African agency aKoma)

Shilpa Yarlagadda: Why Women partner & Co-founder of Shiffon Co. & Startup Girl Foundation (Microsoft, Harvard)

Shreya Chaganti: Why Women partner & Content Director at Shiffon Co. (Startup Girl Foundation, Nokia, wogrammer, UC Berkeley)

Justine Goode: Contributing Writer (The Wing, Girls at Library, The Gramlist)

Ingrid Vega: Editorial Assistant & Literary Contributor (Zyzzyva Literary Magazine)

Virginia Kluiters: Contributing Writer and Photographer (HuffPost, BareMinerals, e.l.f.)

Megan Raney Aarons: Director/Director of Photography (LA-based GRAiNEY Pictures filmmaker and Cannes, Webbys, Tellys and Clio winner)

Kerry Girvin: Producer, Video (Partner at Guggenheim Productions with New York Emmy, Webby, Telly awards)

Claire Bangser: Photographer, Multimedia Editor (National Geographic, creator of @NOLAbeings)

Juliana Cala: Photographer, Graphic Designer (Moda Operandi, Rag & Bone)

Marietta Guliano: Creative Producer (Think Media Studios, A More Civil War, Burn the Ships, Pure Growth Creative)

Morgan Grain: Contributing Writer (Huffington Post, Essence, InStyle, Paper Magazine)

Leora Yashiri: Social Editor (Vanity Fair)

Sam Siman: Digital Strategist (Ologie, StreamSavy)

Luisa Fuentes: Web Designer (Condé Nast)

Lisa Hall: Producer, Project Management (INSTANT, People, Time Inc., Condé Nast)